Little kid excitement…
Revealed to the world yesterday in all it’s glory, the new logo for 2010’s season of Doctor Who starring Matt Smith as the 11th Doctor. I’m just loving the design of the new DW logo, the way the serifs on the DW mimic the top and bottom of the TARDIS. It’s one of those designs where you think, they must have done this before, then you realise that they never have!
I can see the DW logo on T-shirts already, who needs the words when you have an icon of such recognisable power staring at you! One Doctor Who fan sums it up when she says “That insignia on its own says, “I love Doctor Who. You can see I love Doctor Who. You don’t need to see the words ‘Doctor Who’ to know that. You and I are more intelligent than that.””
This is the logo that will go out on all new episodes of the show and on all Doctor Who merchandise as from 2010, this includes any further releases of the classic era Doctor on DVD. Rumour has it that there will be two versions of the DVD cover, one in the new style and the reverse in the classic region 2 style, so as not to spoil the look of your DVD collection.
The word logo also harks back to the days of Jon Pertwee and of the logo used on the 1996 TV movie starring Paul McGann. This is a good sign, especially when the photos I’ve seen of the new TARDIS design is almost an exact replica of the TARDIS in William Harnell’s days, including the St Johns Ambulance sign on the opposite door to the police phone! (see left)
Sadly no pictures of the new TARDIS interior have been released or leaked as yet, but if they’ve done the “Modtro (Modern but Retro)” on the outside and on the logo then you can rest assured that the interior of the TARDIS has also had the same treatment.
The show’s design makeover isn’t something to be sniffed at or pooh poohed as a bad idea, it’s normal for the show’s logo to be changed, the theme tune to be reworked and the TARDIS interior including the console to be redesigned with the advent of each new Doctor.
It’s happened many times in the past and long may the tradition continue. It keeps the show alive and fresh and not bogged down in it’s own history.
Each new producer has wanted to model the show into his own vision of what Doctor Who should be and judging by the stories that new producer Stephen Moffat has done in the past, i think we can safely assume that the show is in good hands for the future, or at least until 2012 when Matt Smith’s contract as the 11th Doctor comes to an end. If he signs up for a 3rd year is yet to be seen, we’ll either love him or hate him, which is the way of all Doctors, past, present and future.